b;creative is proud to present Water&, new brand of purified refined flavored water enriched with vitamin and plants extraction, this drink offers consumers three major benefits: taste, health and functionality. Water& comes in three flavors
The new brand of water "Water&" is an innovative flavored water which in enriched with vitamins. The beverage was developed by Israeli entrepreneurs the idea is to offer added value water that is enriched with vitamins. The added value beverage is made out of a special mix of purified water enriched with an extraction of plants and vitamins. The beverage serves a growing market of health conscious consumers.
Water& product beverages offer consumers 3 benefits: Taste health and functionality at this stage Water& presents three new products in three unique tastes:
For the first time the consumer is offered a soft drink beverage with functionality benefit. Water& target a market of educated consumers with Modern Behaviors who are health conscious and are very involved in daily activities such as: work, school, and sports activities. Water& provides consumer with the optimal way to maneuver.
The product development consisted of numerous experiences involving professional focus groups managed by food technologists. Once the taste was defined, the correct dosage of vitamins was added along with the functionality influential plants mixtures. This value added soft drink provides consumers with a health alternative to other soft drinks.
Water& is distributed and available in the market in a durable decorated designed 500 ML and 1.5L plastic bottles. The bottle is designed with a hermetic closure.
